This could be reasoned with the readers (avid as well as prospective) getting utmost comfort while choosing books at the store. Local book shops hold more than half of the overall market. The authors ruling the roost include Charles Darwin, Carl Sagan, Albert Einstein, Bill Nye, Richard Dawkins, and Neil deGrasse Tyson. The third category constitutes ‘science books’. Research states that these books help in keeping the mind alert. These books are preferred by those vying for competitive exams. The other category is that of ‘puzzle solvers’. Readers like to get engaged in adventure and thrills. ‘Mystery – ’ and ‘Fiction-oriented’ books are ruling the book publishers market. The publishers are also able to create visual experience (online) for readers, just like Pottermore from J.K. For instance – HarperCollins, since as early as 2013, is into partnering with Scribd. Publishers are taking proactive steps by investing in creation and promotion of content through video, audio, and text. As such, the market is flooded with audiobooks and e-books. Books have travelled from papyrus scrolls to e-formats with digital media coming in. Also, books are the ones who have witnessed maximum turbulence since time immemorial. The end-consumers are seen to be drawn toward reading than never before. 08, 2022 (GLOBE NEWSWIRE) - The global book publishers market stands at US$ 93 Bn as of now and is slated to reach US$ 136.1 Bn by the year 2032 at a CAGR of 3.9% between 20.
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